DC Cuts Ties With Diamond Comics

I just read an interview with Image Comics Publisher CCO Eric Stephenson. Not that he has any reason to be supportive, but he was scathing in his criticism of DC’s move. He compared it (unfavorably) to Marvel self distribution in the 90’s. He seemed particularly critical of the timing. :man_shrugging:

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Have to admit the timing is horrendous.

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Yeah. I keep quiet about this kinda stuff here cause I’m scared, but I think it’s bad form. Could’ve waited a few months. Just me.

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I saw that interview; very unprofessional of him

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Maybe, but this is a small industry. He’s going to have feelings.

While I hate to hear of the negative impact it could be having on LCS, many Americans don’t have access to them. Makes sense with 97% of the USA being rural. I bought a LOT of my comics from a spinner rack at Borders until the early 2000’s. Thank baby Jesus the internet happened so I could order online when they shut down.

Since then I’ve lived in major cities and not so major cities all over the place. I’ve gone between having plenty of access (Chicago, Milwaukee) to not so much access (Canton, NC anybody?). I prefer ordering online nowadays. Maybe if local bookstores had spinner racks again…

I feel for the LCS. Maybe I’m in the minority, but it has absolutely zero impact on my reading habits living where I live now.

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From what I hear, many of the complaints about the new retailers are BS being made by a claque of schmucks who don’t even want to attempt anything outside their comfort zones. They fear change.

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It’s an online store. I do have a Diamond account for now. I’m looking to suspend it until I make more money to maintain their minimum. I just got a UCS account. I put in my first order of DC books through them. So I’ll be prepared once Diamond is no longer offering new DC books.

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I heard about this a few days ago. To say his remarks were petty is an understatement.

He seems pissed that DC isn’t sticking it’s head in the ground along with the other publishers and acting like everything’s still hunky dory, despite the fact that they all grumble about Diamond.

How dare DC see that continued reliance on one distributor is problematic and that they institute steps to prevent any further backlogs in product releases as well as have backup plans in case of any future shipping issues, big or small! You tell 'em, Image!

Heavy sarcasm aside, I’m sure he knows that DC and Diamond still have their UK partnership through the end of the year. That should satisfy the rest of the herd at least.

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It’d be great if this move meant that comics would be available in a wider variety of places again, but I’m not holding my breath about that. It sucks living in a smaller town in a rural area and having limited to no access without traveling a good distance out of town to even find a tiny selection. Shopping online just isn’t the same as being able to browse. (even if it weren’t for the pandemic keeping shops closed)

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I’ve read here and there about how DC has strengthened their partnership with Penguin Random House, and how the theory behind that increased partnership is that PRH might start distributing DC’s product in channels it’s currently not widely (if at all) available in, but used to be, such as grocery stores, drug stores, convenience stores and the like, perhaps even expanding into school-based reading programs and sales channels.

While it’s all seemingly just rumors right now, it does make me hopeful that DC is going to prioritize product being available in new (or newly returned to) outlets.

The more outlets DC can utilize to increase awareness and availability of their products, the better, especially in areas that have no comic stores.

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The more outlets DC can utilize to increase awareness and availability of their products, the better, especially in areas that have no comic stores.

You would think that having comics available everywhere, would be a smarter strategy than keeping them only in specialty shops. I would find that doubly true when it comes to comics targeted at younger readers. Even book stores are getting harder to find in most areas. Getting comics into grocery stores and big box stores where the foot traffic is would go a long way toward getting them out there again. They could also look into working with companies like Scholastic to market storybooks and trades aimed at elementary and middle school aged kids. Those school book sales and book fairs are big business.

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Sadly its hip to bash DC, no matter what

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An update on this situation from today. Looks like we’ll be waiting a little longer to get a better sense of DC’s long-term distribution plans

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A podcast that i listen to, Geek Dome Podcast, has a lcs owner as co host. He believes that this is the first step in DC going totally digital, AT&T maximizing profits while looking to sell DC, or marginalizing the comics as lthey are nothing more than an ip farm for the movies. He is partnering with a couple other lcs to on demand order DC from now on.

Sounds like conspiracy theory/overreaction to me

Here’s a great panel of retailers who agree with me: Retailer Roundtable Episode 12 - The Creator's Corner

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I agree with every word.

Back when DC cutting ties with Diamond was a rumor, I saw some mention of Scholastic as a potential partner. I was excited at that idea, as Scholastic has a ton of reach to kids.

I imagine Random House has alot of reach towards kids too, so I’m still optimistic as to what they can continue to do for DC.

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So today a new Previews came out with no DC to order. My shop is going with one of the other distributors to continue getting DC but does anyone know how the customers are supposed to place their orders with their LCS for DC? My shop seemed uncertain right now on the procedure.

I could take it or leave it as a customer. I don’t know of the long term impact it has on me. However I’ve spoken at length with my retailer and he is very upfront with me about the extra hoops this has created that will need to get ironed out. It’s definitely created some big issues up front for a lot of retailers having to reorder stuff that was already ordered for customers through Diamond before the shutdown.

I know a short term impact it’s had on me. The only DC comics I pick up at retail are Black Label books and the occasional anniversary specials that have been dropping. Several of the Black Label books have straight up just not been received by numerous shops.

My shop has still not received my copies of Hellblazer #6, Strange Adventures #2, and The Question #3. It’s annoying because I look forward to these and they are all I read physically from DC.

I believe you’re supposed to fill out the last page in this catalog and give it to your shop. They should have hard copies of it (I think).

https://www.dccomics.com/reader/#/comics/452762

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Thanks very much for that info!!

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