I will confess that I didn’t like JL when it first came out. I’ve watched it a few more times since and it gets “cuter” every time I watch it.
I think there is a lot of discussion around it seems to fall in the “conspiracy theory vein”. With WB being cast as “the deep state”.
The truth is we know very little about it. There are multiple conflicting reports about what stage it’s in and what it would even take to get it to a releasable film standard.
We certainly know it would take > $1.
We also don’t know what other costs would be incurred to pay out to talent.
Does/how much Snyder get if it’s released.
Same goes for Cavill, Affleck, Mamoa, Gadot, those who ended on the original cutting room floor.
What mktg and promotion costs would be.
Do the studios that worked on the vfx get a cut?
What are the legal costs.
And there is some precedent for having to pay talent if another version of the film is released (see Brando vs Suskin with his use in Superman 2, where they had shot scenes that didn’t make the final cut of Superman 1 but were then reused in Superman 2.)
So there are a lot of “soft costs” that have never been disclosed.
While I’m sure there is a group of pro-Snyder fans that would go see it and some anti-Snyder fans that would go see it, the real question is if the gen pop would go see it.
Personally, I find it hard to believe that WB’s internal people who do the costing and calculate the “butts in seats” potential that haven’t run simulations on what WB would likely recoup if it was released. As media is a coin operated machine, if WB thought there was real money to be made, they would take steps to release it. Money is money.
I won’t even go into how valuable WB thinks it would be, given they have moved past the Snyderverse and could that tarnish their brand or at least give them plus/neutral/negative benefit.
From everything we have seen from WB about it’s release, it appears that WB still doesn’t think it a good value proposition.
As I’ve said in other threads, if everybody was willing to do whatever is needed to release the film for free and all proceeds were donated to Suicide Prevention orgs, it might stand a chance, but that is a big (and unlikely to occur, IMO) if.
So the most cost effective move for WB is to let the speculation run wild. It keeps people talking about DC films and doesn’t cost WB a dime.
If the pro-Snyder camp were to form an effective DC boycott, they might stand a chance. However, given the financial success DC has had with their post Snyder films, such a large and organized boycott doesn’t seem to be the case.
It is my hypothesis that, at the end of the day, the numbers for WB don’t add up. As long as that is the case, it’s not getting released.
I do think the pro-Snyder camp tends to ignore the soft costs involved. Some even feel, as has been stated, that ”WB owes it to the fans” to release it. The simple truth is, unless not releasing it effects WB’s bottom line, they don’t feel like they “owe it to the fans to lose money”. I for one can’t blame them for that. They are a for profit company. they owe it to the fans, as long as the fans support them with their dollars.
It’s kinda like a second season of Swamp Thing, there is a vocal base of supporters, but given its losses, it’s a bad financial risk for WB. Hence no Swamp Thing season 2. At some point the voices of “release the Snyder cut” will get likely get ”hoarse“. And as it’s support dwindles it just keeps getting smaller and further in their rear window.
Recall that the Donner cut of Superman 2 took 26 years to get released and that was for a film far more successful and popular than JL.